Unified Marketing Performance Report

Zero pulls Plausible traffic data and X engagement metrics weekly, scores each post, correlates social activity with site visits, and posts a report.

Zero connects:

What Zero delivers

Unified Marketing Performance Report — sample output from Zero — screenshot 1

What the problem is

You know you should be reviewing both traffic and content performance weekly. You have the Plausible dashboard and X analytics open in separate tabs. Turning raw pageview counts and post metrics into an actionable insight takes 90 minutes you don't have on a Monday morning. Zero does the whole thing on a schedule - it pulls traffic data from Plausible, engagement metrics from X, correlates which posts drove real site visits, writes a narrative, and posts it to Slack before your first meeting.

How Zero fixes it

Step 1: Connect your tools

X (Twitter)

Required

X (Twitter) - Zero pulls impressions, likes, retweets, and replies for all posts in the specified window.

Connect

Plausible

Required

Plausible - Zero reads your site analytics including sessions, sources, and pageviews to correlate social activity with real traffic.

Connect

Slack

Required

Slack - Zero posts the narrative report to your channel on schedule.

Connect

Notion

Optional

Notion - Zero archives the full report with raw metrics tables for week-over-week trend tracking.

Connect

Step 2: Ask Zero

@Zero every Monday at 9am, pull last week's Plausible traffic and X engagement for @vm0_ai. Score each post: (likes x1) + (retweets x3) + (replies x2). Correlate with Plausible traffic spikes. Write a report: top channels, top performer, underperformer, WoW changes, and one recommendation. Post to #marketing. Archive to Notion.

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Zero pulls traffic and engagement data

Zero queries Plausible for visitors, pageviews, bounce rate, and sources. Simultaneously, it fetches impressions, likes, retweets, and replies for all posts published in the past 7 days from X.

Zero scores, ranks, and correlates

Zero computes engagement scores for each post, identifies top and bottom performers, calculates week-over-week deltas for both traffic and engagement, and correlates social activity with actual site visit spikes from Plausible.

Narrative posted and data archived

Zero writes a concise narrative covering traffic channels, top performer, underperformer, week-over-week changes, and one concrete recommendation. It posts to Slack and archives the full metrics table to Notion.

Step 3: Take it further

Drill into a traffic spike

See which posts drove real site visits

@Zero compare Plausible traffic spikes last week with the X posts published on those days. Which post drove the most visits?

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Compare content formats

Evaluate which templates are performing best

@Zero compare the last 4 posts using Template C (Hot Take) vs Template A (Feature Drop) - which format is driving higher engagement and why?

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Make it routine

Automate the full report every Monday

@Zero every Monday at 9am, pull last week's Plausible traffic and X engagement, write a performance report, post to #marketing, and archive to Notion.

try it

Tips for better results

●Run on Monday, not Sunday - X metrics for posts published in the last 48 hours are not stable yet and will shift by morning.

●Always include Plausible in the report. A post with a high engagement score but zero traffic clicks is a vanity win, not a growth win.

●Use the format comparison prompt at the end of each 2-week sprint to decide which content formats to scale, iterate, or retire.